International Marketing


IM notes part 1of5

Unit – I: Introduction to International Marketing International Marketing: Meaning International marketing refers to the process of promotin...

Content Author 5 Nov, 2023

IM notes part 2of5

Unit – II: Marketing Mix Decisions, Product and Pricing Marketing Mix Decisions: Product, Price, Promotion Planning, and Distribution: Produ...

Content Author 5 Nov, 2023

IM notes part 3of5

Unit – III: Branding, Promotion, Distribution And Segmentation International Branding: Definition: International branding is the process of...

Content Author 5 Nov, 2023

IM notes part 4of5

Unit – IV: International Marketing - Export Procedure and Documentation Export Procedure: Exporting goods from India involves several steps....

Content Author 5 Nov, 2023

IM notes part 5of5

Unit – V: International Marketing - Import Procedure and Documentation Import Procedure: Importing goods into India involves a series of ste...

Content Author 5 Nov, 2023